Recent sales data from easyJet flights shows sharp shifts in onboard orders, with the Bacon Roll making a comeback on UK routes after strong customer calls for its return. Passenger picks like ham and cheese toasties topped 1.3 million units last year, enough to stretch from London to Birmingham, while regional tastes—from French Croque Monsieur to Portuguese Pringles—highlight how EasyJet menu adapts to passenger preferences in real time. This comes amid the airline’s biggest summer schedules yet, where inflight sales keep climbing as flyers seek familiar comforts at 30,000 feet.
Feedback loops have driven additions like Costa Coffee’s Iced Caramel Latte, rolled out after hot demand for chilled options in warmer seasons. Staples such as Gammon and Cheddar toasties hold firm, but swaps like the Breakfast Wrap for the old Bacon Roll signal direct responses to what travelers actually buy. Across Europe, these patterns emerge from hard sales numbers, not guesses—Brits downing 2.1 million teas, Spaniards warming to the cuppa.
EasyJet’s inflight director notes they listen to such signals, tweaking the CAFE menu accordingly. As routes expand into 2026, including new summer links from UK bases, the focus stays on matching stock to proven hits. Flyers notice the changes mid-flight, when carts roll with items that sold out less often. This adaptation keeps the experience steady even as networks grow.
Sales Data Drives Changes
UK Toastie Surge
Ham and cheese toasties flew off carts on UK departures, hitting 1.3 million sales in a year. That volume would line up from London to Birmingham if stacked end to end. EasyJet menu adapts to passenger preferences here through sheer repeat orders—flyers grab the hot, melty sandwich mid-flight, often pairing it with tea.
Numbers don’t lie. Brits favor this over flashier options, even as new wraps enter rotation. Crews restock based on past legs, cutting waste on slower sellers.
Regional data sharpens the picture. While Spain leans tea after water, UK routes double down on caffeine alongside the toastie. Sales spikes during breakfast hours push suppliers to ramp production.
Bacon Roll Revival
The Bacon Roll vanished briefly, then returned December 2025 after outcry. UK flyers missed its greasy comfort, sales of alternatives dipping without it. EasyJet menu adapts to passenger preferences by reinstating crowd-pleasers, director Russell Braterman citing feedback as the trigger.
Carts now carry it standard on those flights. Orders jumped immediately, filling the gap left by the Breakfast Wrap trial.
This move echoes broader patterns—comfort rules when choices abound. Flyers skip experiments for known quantities, especially on shorter hops.
Tea Dominance Across Borders
Twinings English Breakfast Tea led UK drinks at 2.1 million cups, filling 850 Olympic pools. Spaniards rank it second post-water, Brits 29 times thirstier overall. EasyJet menu adapts to passenger preferences via these tallies, stocking more leaves where demand peaks.
Flight times factor in. Morning departures see tea carts drain fast, prompting pre-board loads.
Even coffee bows to it sometimes. Costa Americanos sell steady, but tea’s ritual pull endures, from Gatwick to Malaga.
Pringles Stack Up in Portugal
Portuguese routes saw Pringles consumption rival Lisbon’s Cristo Rei statue height, multiplied. Italy pairs them with San Pellegrino, another quirk in the data. EasyJet menu adapts to passenger preferences by keeping snack tubes handy on sunny getaways.
Salty crunch fits beach-bound moods. Crews note entire rows opting in, tubs vanishing before mains.
Volume tests logistics—suppliers scale for peak weekends. No overhauls needed; restocking suffices.
Regional Tastes Shape Offerings
French Croque Monsieur Love
France and Netherlands flyers pile on Croque Monsieur, stacking to cruising altitude if totaled. Melted cheese and ham hit home at altitude. EasyJet menu adapts to passenger preferences with steady supply, sales data confirming the pull.
Classic fare travels well. Variants like UK toasties borrow the vibe but tweak for locale.
Demand holds through seasons. Winter legs see more, comfort amplified by chill outside.
Spanish Tea Embrace
Tea trails only water in Spain, hinting at British influence spreading. Brits outpace them 29-fold still. EasyJet menu adapts to passenger preferences, blending local sodas with this crossover.
Costa ties help—iced lattes join for heat, but hot brew persists. Carts balance both.
Flyers mix it up. Water first, then tea for the back half.
Italian Snack Pairings
Pringles top Italy’s list, San Pellegrino chasing. Fizzy refresh cuts salt. EasyJet menu adapts to passenger preferences, ensuring bubbles flow alongside crisps.
Short flights favor this combo. No utensils needed, quick grab.
Sales mirror habits. Pre-lunch timing boosts it.
German Coke Preference
Coca-Cola rules Germany departures, universal but extra there. Ties with water and coffee for top spots. EasyJet menu adapts to passenger preferences, stocking cans generously.
Fizz aids digestion mid-air. Crews push it during lulls.
Data shows consistency. No big shifts year-over-year.
New Items Test Feedback
Iced Latte Introduction
Costa Iced Caramel Latte launched summer 2025 after hot coffee wins. Chilled demand rose with temps. EasyJet menu adapts to passenger preferences, partnering for seasonal fits.
Americano fans switched over. Carts chill units pre-flight.
Warmer routes lap it up. Northern legs slower.
Breakfast Wrap Swap
Wrap replaced Bacon Roll for all-day heat. Portable, filling option anytime. EasyJet menu adapts to passenger preferences via trial sales, keeping toasties as backups.
Eggs and sausage inside appeal broad. Less mess than rolls.
Feedback mixed—some miss bacon, others praise versatility.
Chicken Teriyaki Addition
Jasmine rice pairs with teriyaki chicken for Asian flair. Hearty post-takeoff. EasyJet menu adapts to passenger preferences, eyeing global tastes.
Spice levels mild for masses. Veggies round it.
Sales build slowly. Hot meals gain on snacks.
Nuggets for Comfort
Crispy Chicken Nuggets arrived April 2025, DEFRA noting 20% Brit love. Kids and adults dip in. EasyJet menu adapts to passenger preferences, nostalgia selling.
Dipping sauces extra. Families order multiples.
Peak on family routes. Waste low, hits high.
Sustainability Meets Demand
Vegan Wrap Expansion
Jackfruit subs and chickpea wraps target plant-based rise. Quinoa bowls join. EasyJet menu adapts to passenger preferences, less plastic too.
Health flyers notice. Protein pots sell alongside.
Eco angle subtle. Recyclables push.
Organic Coffee Shift
Organic brews and teas cut waste. Biodegradable stirrers standard. EasyJet menu adapts to passenger preferences without fanfare.
Taste holds. No sales dip.
Green flyers approve. Data tracks uptake.
Reduced Packaging Wins
Less wrap on snacks, fruit cups fresh. Sustainability nods quietly. EasyJet menu adapts to passenger preferences, aligning with trends.
Bins fill slower. Crews like it.
Demand steady. No trade-offs noted.
Local Supplier Ties
UK vegan brands feed the menu. Regional sourcing where possible. EasyJet menu adapts to passenger preferences, shortening chains.
Freshness tells. Flyers sense it.
Expansion tests scale. Logistics tighten.
Conclusion
Public sales figures paint a clear arc: EasyJet leans on hard data from 1.3 million toasties to tea pools, reinstating Bacon Rolls while testing wraps and lattes that stick or shift based on carts emptied. Regional quirks—from Croque stacks to Pringles towers—get honored without overhauls, stock tuned to routes. Vegan pushes and nugget comforts fill gaps where comfort food reports and feedback converge, sustainability woven in via organics and less wrap.
Yet numbers leave gaps. Not all flights report granularly; shorter hops skew snack-heavy, ignoring meal potential. Passenger voices surface via sales, not surveys—director Braterman flags listening, but specifics stay internal. As 2026 routes bloom from Newcastle to Rome, will teriyaki outsell toasties, or iced lattes freeze out hot? Menus evolve, but unresolved hangs the balance: how far can data predict before tastes flip again. Flyers board tomorrow’s planes, orders rolling in fresh proof.
